How brand lift has been affected by the pandemic

This data provides unique insight on the impact of Covid-19 on the digital ad market.

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How publishers are becoming strategic advisors

The more brand lift data a media owner collects, the better advice they are able to give. Now there is evidence...

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20-08-2020
Opinions
Anders Lithner

Strong brand = more interaction = more sales

Building a strong brand means increasing the likelihood of people interacting, which, in turn, means increasing the likelihood of sales...

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20-07-2020
Opinions
Anders Lithner

When to use targeting...and when not to

Sometimes targeting is the right decision when running digital campaigns. Sometimes it is not. To help decide, marketers have to look at...

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What is an optimal frequency level?

Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...

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