Brand Metrics

Man holding a remote control in front of a television

28-03-2024

Robby Kraai, Head of CTV, Brand Metrics

#CTV
#Brand lift

Connected TV: The measurement challenge

Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape

15-06-2023

Brand Metrics partners with XITE to develop world-first CTV measurement solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.

Articles in CTV

Connected TV: The measurement challenge

Brand Metrics partners with XITE to develop world-first CTV measurement solution