Robby Kraai, Head of CTV, Brand Metrics

Connected TV: The measurement challenge

Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape

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Brand Metrics

Brand Metrics partners with XITE to develop world-first CTV measurement solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.

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