RESOURCES
RESOURCES
News and Views
Ideas, evidence and updates from the Brand Metrics team. Our thinking on where brand outcomes are heading, the work behind them, and the moments worth sharing along the way.
OPINION
Our point of view
Thought leadership and opinion, covering brand outcomes, measurement methodology, the evolving media landscape and the future of brand intelligence.
Simon brings over 15 years of experience in ad operations, paid social, and programmatic trading. Having led trading operations across multiple holding companies, he joined DPG Media in 2020, one of Europe’s largest publishing businesses.
For the second edition of our Better Outcomes interview series, we spoke with Marcin Nietrzebka, who leads the Market Research and Analysis team within the sales department at Ringier Axel Springer Polska (RASP).
Kicking off the series, we spoke with Robert Nieuwenhuys, Head of Insight, and Joshua Ford, Innovation Director for Digital Advertising at the Financial Times. Together, they offered a compelling look into how the FT is meeting growing expectations around outcomes …
If your data could talk, what stories would it tell? Would its narrative be compelling? What would you do to ensure your data's best stories weren't lost among all the numbers? These are the questions publishers need to consider as …
Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data. As marketers, we're constantly trying to navigate a reliable course through an increasingly unpredictable media sea. Conditions are …
One key metric that's gaining prominence is brand lift. It helps brands understand the impact of their retail media campaigns on awareness, consideration, preference and purchase intent. But what exactly is brand lift, and why is it essential for retail …
The growth of CTV ad revenue is forecast to reach $38.3 billion in 2024, a 20.1% increase year-on-year, so it came as no surprise to see many sessions at Cannes Lions 2024 focusing on the opportunities and challenges of CTV. …
In the evolving digital marketing landscape, native advertising has become a critical tool for engaging consumers more deeply than traditional ads. In this piece, Anders Lithner, CEO of Brand Metrics, shares insights on the future of native advertising, drawing on …
Connected TV (CTV) advertising, characterized by its expansive reach and potential for engagement on larger screens, presents a set of unique challenges and opportunities for advertisers. The immersive and cinematic experience offered by CTV on larger screens provides advertisers with …
Brand Metrics is launching Blend Lift, a new measurement approach that brings full brand lift reporting to campaigns too small for traditional methods. How is the market for Brand Metrics, and what are you focused on? It's a good time …
In marketing measurement, a "little and often" approach is critical to long-term success. Just as putting a small amount of money away regularly builds up a nest egg, so measuring every campaign every time boosts marketing effectiveness, capitalises on campaign …
While the concept around "if a tree falls in a forest and no one is around to hear it, does it make a sound?" is about perception and how much we know about the unobserved world, the idea has a …
Branding is finally coming of age in digital, and it's all thanks to measurement. For too long, brands have been forced to accept a raft of performance metrics that suit the industry, rather than measurements that reflect their needs. For …
There's a narrative that advertising has stopped working. It's told so often these days that it's becoming an industry truth. Advertising used to be effective because it was creative. Now it's not creative or effective. But has the fire really …
Brand Metrics is launching Blend Lift, a new measurement approach that brings full brand lift reporting to campaigns too small for traditional methods. The trouble with ad hoc data But what if the data is ineffective? It's all well and …
CASE STUDIES
Proof in practice
Real examples of brand outcomes intelligence in practice. See how publishers, agencies and brands are using Brand Metrics to prove effectiveness, plan smarter and grow revenue.
Context is one of advertising's oldest assumptions: get an ad in front of the right audience, in the right environment, and it works harder. mindbodygreen, a lifestyle publisher covering health, food, beauty …
With Google phasing out third-party cookies in Chrome, DPG Media wanted brand measurement it could rely on regardless of the cookie landscape,
Native and sponsored content campaigns can be one of advertising's most powerful tools, blending a brand's message seamlessly into a trusted publisher environment. But that seamlessness makes an obvious question hard to answer: did …
Attention metrics have become one of the industry's hottest topics, but most of the debate stops at performance advertising, where clicks and conversions are easy to measure.
Digital audio has long been one of the hardest channels to prove brand impact for. FD Mediagroep wanted to show advertisers the real outcomes its audio inventory delivers, not just downloads and …
South Africa saw smartphone ownership and mobile usage grow rapidly, yet advertising budgets stayed weighted toward desktop, despite mobile already accounting for the majority of page views on 24.com's sites.
How many times is enough? Media24 set out to understand how ad frequency shapes brand lift: where the impact builds, where it plateaus, and where extra impressions stop earning their keep.
PRODUCT NEWS
What we’ve been building
The latest updates from the Brand Metrics platform. New products, features and improvements as we keep pushing what's possible in brand outcomes measurement and prediction.
Brand Metrics is launching Blend Lift, a new measurement approach that brings full brand lift reporting to campaigns too small for traditional methods. The problem Not every campaign reaches the response volumes …
Brand Metrics is introducing Cost Per Uplifted User (CPUU), a new metric that translates brand lift results into a measure of media efficiency. The problem Brand lift proves that a campaign moved …
Brand Metrics is extending brand lift measurement to digital audio, including streaming audio and podcast inventory. The problem Audio remains one of the least measured channels in a media plan. Without a …
Brand Metrics is extending brand lift measurement to in-stream and out-stream video, using the same methodology already used for display. The problem Video budgets have historically been judged on delivery, whether an …
Brand Metrics is introducing log-level data, giving customers access to individual response and exposure records behind every brand lift result. The problem Standard brand lift reporting delivers aggregated scores, awareness, consideration, preference …
PRESS COVERAGE
In the press
Selected coverage of Brand Metrics across the industry press. A snapshot of where our work and our thinking are being talked about.
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