10-02-2022
Opinions
Anette Hallgren, Client Director

Spoiler Alert – mobile works and you can prove it

Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability. But what if mobile activity could be measured for awareness, consideration, preference and intent, like any other brand channel? <br> Spoiler: it can, our client director Anette Hallgren explains the difference mobile measurement can make to brands’ channel choices.

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02-02-2022
Opinions
Anders Lithner, CEO

Yes, digital advertising is effective

There's a narrative that advertising has stopped working. It's told so often these days that it's becoming an industry truth. Advertising used to be effective because it was creative. Now it's not - creative or effective. But has the fire really gone out?

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28-01-2022
Opinions
Sean Adams, Global Insight Director

Why everyone should be speaking the universal language of metrics

The single most important aspect of marketing in today’s world is analytics. As a marketer, knowing how your campaign performed is a critical requirement that will inform all advertising for the foreseeable future.

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28-10-2021
Opinions
Brand Metrics

What are the main benefits that regularly measuring brand lift provides to brands, to agencies and to publishers?

Brand lift studies give us the opportunity to measure the actual "lift", in other words, the value of branding campaigns.

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23-09-2021
Opinions
Brand Metrics

How do you typically measure the effect of your digital campaigns? How has this evolved?

How have traditional campaign effectiveness measurements evolved? Experts from Jellyfish, Webrepublic, GSK, Precis and Wavemaker sound off in our latest blog.

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10-08-2021
Opinions
Tom Jenen, chief revenue officer

Brand Metric’s asks the experts! What are your views on brand lift measurement? Do you request it on campaigns you are responsible for? Do you often receive it?

...we will finally be able to compare brand uplift around formats and environments for each brand. And because it’s “always on” by nature, we will also have vastly improved benchmarks.

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05-07-2021
Opinions
Brand Metrics

Have you noticed any changes in the balance between direct response and branding campaigns in recent times? If so, what do you feel has been driving this?

Let's talk about the balance between Direct Response and Branding campaigns in advertising. We ask industry experts if they’ve noticed any changes in the balance between direct response and branding campaigns in recent times? And if there are, what are the driving forces behind it?

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10-06-2021
Opinions
Brand Metrics

What main roles does digital display advertising play in building the brands you are responsible for?

In the digital age, what role does display advertising play in building brands? There's still plenty of room to grow. We ask experts from Jellyfish, Webrepublic, GSK, Precis Digital, and Wavemaker about what roles digital plays in effectively establishing brands.

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27-05-2021
Product Updates
Johanna Silfwerbrand Bendroth

Say hi to Custom Benchmarks

We’re really excited to announce our latest new feature, it’s related to benchmark data and you find it on reported measurements in the portal.

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Jellyfish’s Programmatic Director Kate Mezzanotte on Campaign Measurement Best Practice for Brands

"The most mature brands have definitely ramped up branding spend on digital channels. For two main reasons: first, Digital TV solutions have become more suitable and measurable versus analogue TV. Second, because of general advancements in measurement.”

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Webrepublic Head of Programmatic Damian Chandler on CPMs & Changing Minds with Brand Uplift

"In an ideal world, we would have brand uplift measures for all aspects of each and every campaign."

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23-03-2021
Opinions
Brand Metrics

GSK’s Jerry Daykin on What Regular Brand Uplift Measurement Means for Both Brands & Publishers

“For premium publishers, brand lift is a good way of producing objective proof of more impactful environments, and thereby justifying higher CPMs.”

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How Measuring Vaccine Success Holds the Key to More Successful Campaigns

Showing a weak creative to lots of people is just wasting money. Creating the best campaign in the world and showing it to a handful, will likewise have little effect on business objectives.

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Precis Digital Programmatic Lead Caroline Franzén on Opportunities and Challenges in Brand Lift Measurement

"We see a lot of benefits when it comes to brand lift studies. It gives us the possibility to measure the value of digital marketing that we can´t capture with attribution or other statistical modelling."

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GroupM Media Agency Wavemaker’s Approach to Brand Uplift and Campaign Measurement

“Brand Metrics’ key strength is its neutrality – and that is why I’ve been campaigning for publishers here to start using their tech.”

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09-02-2021
Opinions
Brand Metrics

How BurdaForward used Brand Lift Measurement at Scale to Drive Revenue

“Since offering Brand Metrics’ measurements, clients are even more engaged in campaign results and reporting, leading to more rebooking follow-up campaigns. This is obviously a big add-on for us.”

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02-02-2021
Opinions
Brand Metrics

How Media24 used Brand Lift Measurement at Scale to Drive Revenue

"For premium, quality publishers, measuring branding effects is absolutely fundamental. There is a need to diversify beyond performance alone."

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26-01-2021
Opinions
Brand Metrics

How Local Publisher JPI Media used Brand Lift Measurement at Scale to Drive Revenue

"What we effectively have now is a feedback loop on campaign outcomes, so we are better able to improve those outcomes for our customers.”

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19-01-2021
Opinions
Brand Metrics

How the Ozone Project Uses Brand Metrics to Reinforce the Value of its Platform

"if you only use metrics that treat every impression on the web as created equal, you don’t necessarily get the most out of quality contexts."

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04-01-2021
Opinions
Brand Metrics

How Ster used Brand Lift Measurement at Scale to Drive Revenue

"If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that."

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