02-02-2022
Opinions
Anders Lithner, CEO

Yes, digital advertising is effective

There's a narrative that advertising has stopped working. It's told so often these days that it's becoming an industry truth. Advertising used to be effective because it was creative. Now it's not - creative or effective. But has the fire really gone out?

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How Measuring Vaccine Success Holds the Key to More Successful Campaigns

Showing a weak creative to lots of people is just wasting money. Creating the best campaign in the world and showing it to a handful, will likewise have little effect on business objectives.

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09-02-2021
Opinions
Brand Metrics

How BurdaForward used Brand Lift Measurement at Scale to Drive Revenue

“Since offering Brand Metrics’ measurements, clients are even more engaged in campaign results and reporting, leading to more rebooking follow-up campaigns. This is obviously a big add-on for us.”

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02-02-2021
Opinions
Brand Metrics

How Media24 used Brand Lift Measurement at Scale to Drive Revenue

"For premium, quality publishers, measuring branding effects is absolutely fundamental. There is a need to diversify beyond performance alone."

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26-01-2021
Opinions
Brand Metrics

How Local Publisher JPI Media used Brand Lift Measurement at Scale to Drive Revenue

"What we effectively have now is a feedback loop on campaign outcomes, so we are better able to improve those outcomes for our customers.”

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19-01-2021
Opinions
Brand Metrics

How the Ozone Project Uses Brand Metrics to Reinforce the Value of its Platform

"if you only use metrics that treat every impression on the web as created equal, you don’t necessarily get the most out of quality contexts."

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04-01-2021
Opinions
Brand Metrics

How Ster used Brand Lift Measurement at Scale to Drive Revenue

"If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that."

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