Articles in ROI
The five things I learnt from DMEXCO and Programmatic I/O: A CEO’s Reflection on This Year’s Events
DMEXCO and Programmatic I/O have always been known as hotbeds of innovation, the breeding grounds for industry trends - but this year's events were unlike any other.
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Yes, digital advertising is effective
There's a narrative that advertising has stopped working. It's told so often these days that it's becoming an industry truth. Advertising used to be effective because it was creative. Now it's not - creative or effective. But has the fire really gone out?
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How Measuring Vaccine Success Holds the Key to More Successful Campaigns
Showing a weak creative to lots of people is just wasting money. Creating the best campaign in the world and showing it to a handful, will likewise have little effect on business objectives.
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How BurdaForward used Brand Lift Measurement at Scale to Drive Revenue
“Since offering Brand Metrics’ measurements, clients are even more engaged in campaign results and reporting, leading to more rebooking follow-up campaigns. This is obviously a big add-on for us.”
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How Media24 used Brand Lift Measurement at Scale to Drive Revenue
"For premium, quality publishers, measuring branding effects is absolutely fundamental. There is a need to diversify beyond performance alone."
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How Local Publisher JPI Media used Brand Lift Measurement at Scale to Drive Revenue
"What we effectively have now is a feedback loop on campaign outcomes, so we are better able to improve those outcomes for our customers.”
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How the Ozone Project Uses Brand Metrics to Reinforce the Value of its Platform
"if you only use metrics that treat every impression on the web as created equal, you don’t necessarily get the most out of quality contexts."
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How Ster used Brand Lift Measurement at Scale to Drive Revenue
"If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that."
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