Advertisers deserve measurement data that shows the real effect of digital advertising on their brand. Not just occasionally, but for every campaign. Now that is possible.
Brand Metrics is a SaaS platform that is revolutionising campaign effectiveness measurement.
We integrate seamlessly with publisher tech stacks to measure digital campaigns at scale, delivering simple, consistent brand lift data.
One monthly fee. Unlimited brand lift measurements.
” Our advertisers are focusing on brand lift as a success measure. It sits alongside other engagement measures, such as page views and scroll depth, as fundamental to the bedrock of our proposition. ”The Financial Times, UK
Brand Metrics is a SaaS solution, where a single monthly fee lets you measure an unlimited number of campaigns.
No more deciding which campaigns you can afford to measure, why not measure them all?
Brand Metrics collects frequency and time-in-view data to enable a more sophisticated measurement.
We use algorithms to calculate the “unexposed” group, meaning no need for panels and risk of sample bias.
Brand Metrics uses a consistent, single question methodology, making every measurement comparable.
Build your own benchmarks rapidly and compare results with campaigns across 122 industry categories.
Brand Metrics is an independent brand lift specialist company, that has been around since 2018.
We are not measuring our own work, or using our own panels, so operate as a truly independent auditor.
This consistent brand lift data enables publishers to grow their sales revenue and enables advertisers and agencies to learn from the results and optimise future campaigns for greater effect.
Brand Metrics launched in Gothenburg in 2018, as a blend of experts from the worlds of research and technology.
The founders were united in their aim to democratise campaign measurement and help answer that age-old question, “Did my campaign work?”
Our team is spread across eight countries and is a mixture of people who have skills in technology, research, customer success and digital media.
We are growing fast and keen to talk to people who are excited by our proposition and would like to become part of our dynamic future.
” Brand lift moves us from the position of deliverer of traffic (media solutions), to the position of media partner with brand building abilities, which is unique in the Polish market. ”Ringier Axel Springer, Poland