Brandlift is the core value created by publishers to advertisers. By demonstrating brandlift publishers can shift discussions from imps and clicks to effect, and from prices to value. This allows the publisher to increase relevancy and become a trusted partner for advertisers
The Brand Metrics technology is easy to implement and as soon as the website is enabled, performing brandlift measurements is effortless.
Brand Metrics is founded by the insight company Inizio in cooperation with a forefront tech team from the ad tech industry. That means that the software is new but the methodology is proven. Inizio has carried out thousands of similar measurements with premium publishers across Europe for several years. Brand Metrics has offices in Gothenburg and Stockholm.