Brandmetrics - The new standard for brand lift measurements

Addressing the true values of advertising

The mission: To move brand lift from individual measurements to the core of digital media effectiveness

Brand Metrics promotes shifting effectiveness measurement beyond impressions and clicks, towards brand lift and increased intentions to act.

The solution: to deliver unlimited brand lift metrics

Brand Metrics is the first software solution for publishers that allows for measurement of even small campaigns, formats, creatives and audience segments, in an easy to implement, privacy-first and future-proof way.

The scope: to add science and scale to ad effectiveness

Measure the uplift of any format (display, video, content) on brand awareness, consideration, preference and action intent; using proprietary algorithms designed to be comparable between campaigns, channels, markets and time.

The Brand Metrics solution

Measure brand lift

On display ads and sponsored content

On mobile, tablet, desktop, web and apps

On all campaigns, from large to small

On programmatic and direct campaigns

Use feedback to optimize and inspire

Getting started:

Install the Brand Metrics script

Book measurements via easy-to-use portal

Receive custom reports and API data access

Bring brand lift reporting to market

Enjoy great setup flexibility and guidance

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Using Brand Metrics – Four Reasons Why

Drives Sales

Our studies show that publishers that bring our brand lift data to conversations on average increase advertiser order values by 16% and repeat buys increase 23%. More frequent usage actually increases those percentages, as advertisers want to know about effects and our data helps sales teams make better recommendations.

Superior Methodology

Brand Metrics retargets a sample of the campaign audience with a simple survey question in the actual digital environment. No panels needed. The data feeds into Brand Metrics algorithms and calculates brand lift automatically. The sampling and brand lift calculation algorithms are scientifically developed, purpose-built for publishers and designed for scale.

Global Benchmarks

Brand Metrics’ benchmark database holds thousands of campaign reports, all following a consistent methodology, derived from working with publishers all over the world. Each brand lift measurement is automatically compared to similar advertiser industry sectors, ad formats and more, unlocking a deeper level of insight.

The beauty of SaaS

Brand Metrics is sold under license, meaning there is no ‘cost per measurement’, making it affordable and scalable. It is easy to implement, GPDR- compliant, does not rely on 3rd- party cookies, has integrations with major ad stacks, consent- and programmatic frameworks and it is constantly evolving in line with customer demand.

Using Brand Metrics – 4 reasons why

Drives Sales

Our studies show that publishers that bring our brand lift data to conversations on average increase advertiser order values by 16% and repeat buys increase 23%. More frequent usage actually increases those percentages, as advertisers want to know about effects and our data helps sales teams make better recommendations.

Superior Methodology

Brand Metrics retargets a sample of the campaign audience with a simple survey question in the actual digital environment. No panels needed. The data feeds into Brand Metrics algorithms and calculates brand lift automatically. The sampling and brand lift calculation algorithms are scientifically developed, purpose-built for publishers and designed for scale.

Global Benchmarks

Brand Metrics’ benchmark database holds thousands of campaign reports, all following a consistent methodology, derived from working with publishers all over the world. Each brand lift measurement is automatically compared to similar advertiser industry sectors, ad formats and more, unlocking a deeper level of insight.

The beauty of SaaS

Brand Metrics is sold under license, meaning there is no ‘cost per measurement’, making it affordable and scalable. It is easy to implement, GPDR- compliant, does not rely on 3rd- party cookies, has integrations with major ad stacks, consent- and programmatic frameworks and it is constantly evolving in line with customer demand.

Using Brand Metrics – 4 reasons why

Drives Sales

Our studies show that publishers that bring our brand lift data to conversations on average increase advertiser order values by 16% and repeat buys increase 23%. More frequent usage actually increases those percentages, as advertisers want to know about effects and our data helps sales teams make better recommendations.

Superior Methodology

Brand Metrics retargets a sample of the campaign audience with a simple survey question in the actual digital environment. No panels needed. The data feeds into Brand Metrics algorithms and calculates brand lift automatically. The sampling and brand lift calculation algorithms are scientifically developed, purpose-built for publishers and designed for scale.

Global Benchmarks

Brand Metrics’ benchmark database holds thousands of campaign reports, all following a consistent methodology, derived from working with publishers all over the world. Each brand lift measurement is automatically compared to similar advertiser industry sectors, ad formats and more, unlocking a deeper level of insight.

The beauty of SaaS

Brand Metrics is sold under license, meaning there is no ‘cost per measurement’, making it affordable and scalable. It is easy to implement, GPDR- compliant, does not rely on 3rd- party cookies, has integrations with major ad stacks, consent- and programmatic frameworks and it is constantly evolving in line with customer demand.