Addressing the true values​ of advertising​

The mission: To move brand lift from individual measurements to the core of digital media effectiveness

Brand Metrics promotes shifting effectiveness measurement beyond impressions and clicks, towards brand lift and increased intentions to act.

The solution: to deliver unlimited brand lift metrics

Brand Metrics is the first software solution for publishers that allows for measurement of even small campaigns, formats, creatives and audience segments, in an easy to implement, privacy-first and future-proof way.

The scope: to add science and scale to ad effectiveness

Measure the uplift of any format (display, video, content) on brand awareness, consideration, preference and action intent; using proprietary algorithms designed to be comparable between campaigns, channels, markets and time.​

The Brand Metrics solution

Measure brand lift

On display ads and sponsored content

On mobile, tablet, desktop, web and apps

On all campaigns, from large to small

On programmatic and direct campaigns

Use feedback to optimize and inspire

Getting started:

Install the Brand Metrics script

Book measurements via easy-to-use portal

Receive custom reports and API data access

Bring brand lift reporting to market

Enjoy great setup flexibility and guidance

Using Brand Metrics – Four Reasons Why

Drives Sales

Our studies show that publishers that​ bring our brand lift data to conversations​ on average increase advertiser order​ values by 16% and repeat buys increase​ 23%. More frequent usage actually​ increases those percentages, as​ advertisers want to know about effects​ and our data helps sales teams​ make better recommendations.

Superior Methodology

Brand Metrics retargets a sample of the​ campaign audience with a simple survey​ question in the actual digital environment.​ No panels needed. The data feeds into​ Brand Metrics algorithms and calculates​ brand lift automatically. The sampling​ and brand lift calculation algorithms are​ scientifically developed, purpose-built​ for publishers and designed for scale.​

Global Benchmarks

Brand Metrics’ benchmark database​ holds thousands of campaign reports,​ all following a consistent methodology,​ derived from working with publishers all​ over the world. Each brand lift​ measurement is automatically​ compared to similar advertiser industry​ sectors, ad formats and more,​ unlocking a deeper level of insight.

The beauty of SaaS

Brand Metrics is sold under license,​ meaning there is no ‘cost per​ measurement’, making it affordable and​ scalable. It is easy to implement,​ GPDR- compliant, does not rely on 3rd-​ party cookies, has integrations with major​ ad stacks, consent- and programmatic​ frameworks and it is constantly evolving​ in line with customer demand. ​

Using Brand Metrics – 4 reasons why

Drives Sales

Our studies show that publishers that​ bring our brand lift data to conversations​ on average increase advertiser order​ values by 16% and repeat buys increase​ 23%. More frequent usage actually​ increases those percentages, as​ advertisers want to know about effects​ and our data helps sales teams​ make better recommendations.

Superior Methodology

Brand Metrics retargets a sample of the​ campaign audience with a simple survey​ question in the actual digital environment.​ No panels needed. The data feeds into​ Brand Metrics algorithms and calculates​ brand lift automatically. The sampling​ and brand lift calculation algorithms are​ scientifically developed, purpose-built​ for publishers and designed for scale.​

Global Benchmarks

Brand Metrics’ benchmark database​ holds thousands of campaign reports,​ all following a consistent methodology,​ derived from working with publishers all​ over the world. Each brand lift​ measurement is automatically​ compared to similar advertiser industry​ sectors, ad formats and more,​ unlocking a deeper level of insight.

The beauty of SaaS

Brand Metrics is sold under license,​ meaning there is no ‘cost per​ measurement’, making it affordable and​ scalable. It is easy to implement,​ GPDR- compliant, does not rely on 3rd-​ party cookies, has integrations with major​ ad stacks, consent- and programmatic​ frameworks and it is constantly evolving​ in line with customer demand. ​

Using Brand Metrics – 4 reasons why

Drives Sales

Our studies show that publishers that​ bring our brand lift data to conversations​ on average increase advertiser order​ values by 16% and repeat buys increase​ 23%. More frequent usage actually​ increases those percentages, as​ advertisers want to know about effects​ and our data helps sales teams​ make better recommendations.

Superior Methodology

Brand Metrics retargets a sample of the​ campaign audience with a simple survey​ question in the actual digital environment.​ No panels needed. The data feeds into​ Brand Metrics algorithms and calculates​ brand lift automatically. The sampling​ and brand lift calculation algorithms are​ scientifically developed, purpose-built​ for publishers and designed for scale.​

Global Benchmarks

Brand Metrics’ benchmark database​ holds thousands of campaign reports,​ all following a consistent methodology,​ derived from working with publishers all​ over the world. Each brand lift​ measurement is automatically​ compared to similar advertiser industry​ sectors, ad formats and more,​ unlocking a deeper level of insight.

The beauty of SaaS

Brand Metrics is sold under license,​ meaning there is no ‘cost per​ measurement’, making it affordable and​ scalable. It is easy to implement,​ GPDR- compliant, does not rely on 3rd-​ party cookies, has integrations with major​ ad stacks, consent- and programmatic​ frameworks and it is constantly evolving​ in line with customer demand. ​

Proudly working with many of the world’s leading publishers

...and many more. The technology is installed at +500 websites

Management team

Anders Lithner

Long time entrepreneur in the global insight​ space with a background in media research

Joakim Antonsson

The architect behind some of the prominent tech​ stacks in the European media space​

Mikael Larsson

Bringing executive experience from working as​ sales director within big media corporations​

Tom Jenen

Experienced business and startup growth leader,​ with many years at the forefront of the industry​

Anette Hallgren

Have successfully managed onboarding and client​ success since the first ever measurement

Sean Adams

Insight expert, who has led both insight firms and​ media insight teams in The UK and Australia

Johanna Silfwerbrand Bendroth

Expert on methodology with a background in​ business analytics in key media corporations​

Alexander Autio

Esteemed developer and entrepreneur in the​ data and tech consultancy space​

Johan Hasselström

Knows anything tech but also knows what the tech​ needs to do to make media audiences happy​

Magnus Klockare
Rossby

A career devoted to campaign measurements now actively enriching the Brand Metrics board​

Shakir Syed

A wizard when it comes to joining a powerful​ backend to a business focused frontend​

Elwin Gastelaars

Long time digital mediaexpert. Ex Managing Director of Europe, ME and Africa at SpotX​

Dhruv Roy

Digital media expert across adtech and digital integration for large scale global organisations

Mathieu Gbetro

Brings more than 20 years of adtech experience on both publisher and agency side

You?

We have reps across the world and are looking for more people that feel passionate about our thing

Get in touch!