
Addressing the true values of advertising
The mission: To move brand lift from individual measurements to the core of digital media effectiveness
Brand Metrics promotes shifting effectiveness measurement beyond impressions and clicks, towards brand lift and increased intentions to act.
The solution: to deliver unlimited brand lift metrics
Brand Metrics is the first software solution for publishers that allows for measurement of even small campaigns, formats, creatives and audience segments, in an easy to implement, privacy-first and future-proof way.
The scope: to add science and scale to ad effectiveness
Measure the uplift of any format (display, video, content) on brand awareness, consideration, preference and action intent; using proprietary algorithms designed to be comparable between campaigns, channels, markets and time.
The Brand Metrics solution
Measure brand lift
On display ads and sponsored content
On mobile, tablet, desktop, web and apps
On all campaigns, from large to small
On programmatic and direct campaigns
Use feedback to optimize and inspire
Getting started:
Install the Brand Metrics script
Book measurements via easy-to-use portal
Receive custom reports and API data access
Bring brand lift reporting to market
Enjoy great setup flexibility and guidance
Using Brand Metrics – Four Reasons Why

Drives Sales
Our studies show that publishers that bring our brand lift data to conversations on average increase advertiser order values by 16% and repeat buys increase 23%. More frequent usage actually increases those percentages, as advertisers want to know about effects and our data helps sales teams make better recommendations.

Superior Methodology
Brand Metrics retargets a sample of the campaign audience with a simple survey question in the actual digital environment. No panels needed. The data feeds into Brand Metrics algorithms and calculates brand lift automatically. The sampling and brand lift calculation algorithms are scientifically developed, purpose-built for publishers and designed for scale.

Global Benchmarks
Brand Metrics’ benchmark database holds thousands of campaign reports, all following a consistent methodology, derived from working with publishers all over the world. Each brand lift measurement is automatically compared to similar advertiser industry sectors, ad formats and more, unlocking a deeper level of insight.

The beauty of SaaS
Brand Metrics is sold under license, meaning there is no ‘cost per measurement’, making it affordable and scalable. It is easy to implement, GPDR- compliant, does not rely on 3rd- party cookies, has integrations with major ad stacks, consent- and programmatic frameworks and it is constantly evolving in line with customer demand.
Using Brand Metrics – 4 reasons why

Drives Sales
Our studies show that publishers that bring our brand lift data to conversations on average increase advertiser order values by 16% and repeat buys increase 23%. More frequent usage actually increases those percentages, as advertisers want to know about effects and our data helps sales teams make better recommendations.

Superior Methodology
Brand Metrics retargets a sample of the campaign audience with a simple survey question in the actual digital environment. No panels needed. The data feeds into Brand Metrics algorithms and calculates brand lift automatically. The sampling and brand lift calculation algorithms are scientifically developed, purpose-built for publishers and designed for scale.

Global Benchmarks
Brand Metrics’ benchmark database holds thousands of campaign reports, all following a consistent methodology, derived from working with publishers all over the world. Each brand lift measurement is automatically compared to similar advertiser industry sectors, ad formats and more, unlocking a deeper level of insight.

The beauty of SaaS
Brand Metrics is sold under license, meaning there is no ‘cost per measurement’, making it affordable and scalable. It is easy to implement, GPDR- compliant, does not rely on 3rd- party cookies, has integrations with major ad stacks, consent- and programmatic frameworks and it is constantly evolving in line with customer demand.
Using Brand Metrics – 4 reasons why

Drives Sales
Our studies show that publishers that bring our brand lift data to conversations on average increase advertiser order values by 16% and repeat buys increase 23%. More frequent usage actually increases those percentages, as advertisers want to know about effects and our data helps sales teams make better recommendations.

Superior Methodology
Brand Metrics retargets a sample of the campaign audience with a simple survey question in the actual digital environment. No panels needed. The data feeds into Brand Metrics algorithms and calculates brand lift automatically. The sampling and brand lift calculation algorithms are scientifically developed, purpose-built for publishers and designed for scale.

Global Benchmarks
Brand Metrics’ benchmark database holds thousands of campaign reports, all following a consistent methodology, derived from working with publishers all over the world. Each brand lift measurement is automatically compared to similar advertiser industry sectors, ad formats and more, unlocking a deeper level of insight.

The beauty of SaaS
Brand Metrics is sold under license, meaning there is no ‘cost per measurement’, making it affordable and scalable. It is easy to implement, GPDR- compliant, does not rely on 3rd- party cookies, has integrations with major ad stacks, consent- and programmatic frameworks and it is constantly evolving in line with customer demand.
Management team

Anders Lithner 
Long time entrepreneur in the global insight space with a background in media research

Joakim Antonsson 
The architect behind some of the prominent tech stacks in the European media space

Mikael Larsson 
Bringing executive experience from working as sales director within big media corporations

Tom Jenen 
Experienced business and startup growth leader, with many years at the forefront of the industry

Anette Hallgren 
Have successfully managed onboarding and client success since the first ever measurement

Sean Adams 
Insight expert, who has led both insight firms and media insight teams in The UK and Australia

Johanna Silfwerbrand Bendroth 
Expert on methodology with a background in business analytics in key media corporations

Alexander Autio 
Esteemed developer and entrepreneur in the data and tech consultancy space

Johan Hasselström 
Knows anything tech but also knows what the tech needs to do to make media audiences happy

Magnus Klockare
Rossby 
A career devoted to campaign measurements now actively enriching the Brand Metrics board

Shakir Syed 
A wizard when it comes to joining a powerful backend to a business focused frontend

Elwin Gastelaars
Long time digital mediaexpert. Ex Managing Director of Europe, ME and Africa at SpotX

Dhruv Roy
Digital media expert across adtech and digital integration for large scale global organisations

Mathieu Gbetro
Brings more than 20 years of adtech experience on both publisher and agency side

You? 
We have reps across the world and are looking for more people that feel passionate about our thing