07-07-2022
Opinions
Sean Adams, Global Insight Director

Going native: opening up brand measurement for sponsored content

When it comes to native advertising, using the wrong metrics, and measuring only infrequently, have been limiting factors for publishers. But now publishers are becoming critical partners for advertisers by adopting the right metrics for measuring native advertising and doing it frequently.

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20-05-2022
Opinions
Sumran Kaul, Client Lead

Branded content: the next frontier in the world of digital metrics

While the marketing industry is always evolving, so much remains the same: media owners try to convince advertisers they’ll deliver return on investment; marketeers want proof of that ROI; and people, meanwhile, ignore most of the ads they’re exposed to. But overall, we also know that marketing does indeed work and affects how people think and behave.

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28-04-2022
Opinions
Sean Adams, Global Insight Director

Brands and publishers know branded content works – they just need the proof

In a world in which there are too many ads, and most get largely ignored, brands are desperate for effective methods of engagement. And because publishers are experts in nurturing highly engaged audiences, branded content campaigns, run in premium environments, have become an increasingly important opportunity.

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21-04-2022
Opinions
Sumran Kaul, Client Lead

A custom-built solution for measuring branded content

Brand Metrics is purpose-built for publishers to measure brand uplift across all digital advertising. The smart solution addresses cost, accuracy, comparability. Sumran goes into detail in his newest blog.

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17-03-2022
Opinions
Sumran Kaul, Client Lead

Branded Content: Measurement approaches in a digital world

Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research.

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