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Whether you're exploring brand measurement for the first time, looking to prove effectiveness, or want to understand how Brand Metrics could fit into your business, we're here to help.
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Frequently asked questions
Who is Brand Metrics, and who is it for?
Brand Metrics is a global technology company based in Gothenburg, Sweden, set up to measure brand lift at scale for premium publishers. Since launching in 2018, we've measured more than 60,000 campaigns for many of the world’s largest and best-known publishers and now offer outcomes intelligence to advertisers and agencies too.
What is brand lift?
Brand lift measures the impact an advertising campaign has on how people perceive the advertised brand. Since not every digital ad leads to a click, it's an essential way to prove the upper and mid-funnel value that clicks alone can't capture.
Which metrics does Brand Metrics measure?
Every campaign is measured against four metrics: awareness, consideration, preference and action intent. Together, these map the full journey from someone simply knowing a brand exists to intending to buy it.
What makes Brand Metrics different?
Three things set us apart: we collect all four metrics from a single survey question, we use exposure data like frequency and time in view for a more nuanced result, and we don't rely on panels. That means faster, cheaper and more accurate measurement than traditional methods.
Is there a minimum campaign size?
For survey-based brand lift, we aim for 300 completed responses, with 100 as the practical minimum for a reliable report. Smaller campaigns that don't reach that volume can still get a result through our partially modelled blend lift feature, which doesn't rely on survey responses alone.
How are results benchmarked?
Every report compares your campaign against five benchmarks: industry category, industry sector, brands with similar awareness levels, the publisher's own campaign history, and all Brand Metrics measurements. Custom benchmarks can also be set up on request.
What is predictive brand lift?
Predictive brand lift estimates a campaign's brand impact without running a survey, using delivery data, creative inputs and historical Brand Metrics data instead. It reports the same four metrics as a percentage point uplift, so results are directly comparable to survey-based brand lift.
Which channels does predictive lift cover, and is CTV supported?
Predictive Lift can be used across all channels including walled gardens, although prediction stability may be lower for some channels. Model reliability increases as more measured campaigns are added to the training data.
How accurate and reliable is predictive lift?
Predictive lift is trained on one of the largest brand lift datasets in the world, drawing on more than 13 million survey responses across over 60,000 campaigns. Predictions are validated by back-testing against real survey results, and accuracy is strongest when a campaign resembles others already in that dataset.
Can I request a demo?
Yes. Get in touch with our team via the contact form on this website and we'll walk you through how Brand Metrics can work for you.
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