Articles in Brand lift
Connected TV: The measurement challenge
Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape
Read more »
Taylor Sturtevant: Brand Metrics' own Rising Star
Our Customer Success Director in the US, Taylor Sturtevant has landed a spot on the shortlist for the Ad Tech Rising Star category at ExchangeWire's #TheWires2023 awards.
Read more »
Brand Metrics partners with XITE to develop world-first CTV measurement solution
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.
Read more »
Why a spread of metrics is critical for measuring
Brand Metrics’ Anders Lithner on why a spread of metrics is critical for measuring campaign performance - and a warning about the limitations of research panels
Read more »
A New Era for Audio
Advertisers and agencies are now able to measure the impact of audio campaigns, and a new study reveals the full brand impact of radio, livestream and podcasts
Read more »
Brand lift metrics: The key to performance marketing in 2023
In marketing measurement, a 'little and often' approach is critical to long-term success. Just as putting a small amount of money away regularly builds up a nest egg, so measuring every campaign every time boosts marketing effectiveness, capitalises on campaign successes, reduces failures, and builds future value.
Read more »
Why proving campaign success is key to publisher success
While the concept around “If a tree falls in a forest and no one is around to hear it, does it make a sound?” is about perception and how much we know about the unobserved world, the idea has a parallel when it comes to campaign performance. It’s the idea that if a campaign is not measured, then did it really fail or succeed – or even exist at all – as there is no proof?
Read more »
Unlocking mobile's branding potential
Anette Hallgren, Client Director at Brand Metrics, says all that brands need to have confidence in mobile as a branding medium, is access to the right metrics.
Read more »
Unlocking brand spend by delivering the metrics advertisers need
Branding is finally coming of age in digital – and it's all thanks to measurement.
Read more »
Spoiler Alert – mobile works and you can prove it
Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability. But what if mobile activity could be measured for awareness, consideration, preference and intent, like any other brand channel? <br> Spoiler: it can, our client director Anette Hallgren explains the difference mobile measurement can make to brands’ channel choices.
Read more »
What are the main benefits that regularly measuring brand lift provides to brands, to agencies and to publishers?
Brand lift studies give us the opportunity to measure the actual "lift", in other words, the value of branding campaigns.
Read more »
Brand Metric’s asks the experts! What are your views on brand lift measurement? Do you request it on campaigns you are responsible for? Do you often receive it?
...we will finally be able to compare brand uplift around formats and environments for each brand. And because it’s “always on” by nature, we will also have vastly improved benchmarks.
Read more »
Jellyfish’s Programmatic Director Kate Mezzanotte on Campaign Measurement Best Practice for Brands
"The most mature brands have definitely ramped up branding spend on digital channels. For two main reasons: first, Digital TV solutions have become more suitable and measurable versus analogue TV. Second, because of general advancements in measurement.”
Read more »
Webrepublic Head of Programmatic Damian Chandler on CPMs & Changing Minds with Brand Uplift
"In an ideal world, we would have brand uplift measures for all aspects of each and every campaign."
Read more »
GSK’s Jerry Daykin on What Regular Brand Uplift Measurement Means for Both Brands & Publishers
“For premium publishers, brand lift is a good way of producing objective proof of more impactful environments, and thereby justifying higher CPMs.”
Read more »
How Measuring Vaccine Success Holds the Key to More Successful Campaigns
Showing a weak creative to lots of people is just wasting money. Creating the best campaign in the world and showing it to a handful, will likewise have little effect on business objectives.
Read more »
Precis Digital Programmatic Lead Caroline Franzén on Opportunities and Challenges in Brand Lift Measurement
"We see a lot of benefits when it comes to brand lift studies. It gives us the possibility to measure the value of digital marketing that we can´t capture with attribution or other statistical modelling."
Read more »
GroupM Media Agency Wavemaker’s Approach to Brand Uplift and Campaign Measurement
“Brand Metrics’ key strength is its neutrality – and that is why I’ve been campaigning for publishers here to start using their tech.”
Read more »
