10-10-2023
Latest News
Sean Adams

Taylor Sturtevant: Brand Metrics' own Rising Star

Our Customer Success Director in the US, Taylor Sturtevant has landed a spot on the shortlist for the Ad Tech Rising Star category at ExchangeWire's #TheWires2023 awards.

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15-06-2023
Latest News
Brand Metrics

Brand Metrics partners with XITE to develop world-first CTV measurement solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.

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13-04-2023
Opinions
Brand Metrics

Why a spread of metrics is critical for measuring

Brand Metrics’ Anders Lithner on why a spread of metrics is critical for measuring campaign performance - and a warning about the limitations of research panels

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A New Era for Audio

Advertisers and agencies are now able to measure the impact of audio campaigns, and a new study reveals the full brand impact of radio, livestream and podcasts

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24-01-2023
Opinions
Sean Adams, Global Insight Director

Brand lift metrics: The key to performance marketing in 2023

In marketing measurement, a 'little and often' approach is critical to long-term success. Just as putting a small amount of money away regularly builds up a nest egg, so measuring every campaign every time boosts marketing effectiveness, capitalises on campaign successes, reduces failures, and builds future value.

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12-04-2022
Opinions
Sean Adams, Global Insight Director

Why proving campaign success is key to publisher success

While the concept around “If a tree falls in a forest and no one is around to hear it, does it make a sound?” is about perception and how much we know about the unobserved world, the idea has a parallel when it comes to campaign performance. It’s the idea that if a campaign is not measured, then did it really fail or succeed – or even exist at all – as there is no proof?

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25-03-2022
Opinions
Anette Hallgren, Client Director

Unlocking mobile's branding potential

Anette Hallgren, Client Director at Brand Metrics, says all that brands need to have confidence in mobile as a branding medium, is access to the right metrics.

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17-02-2022
Opinions
Sean Adams, Global Insight Director

Unlocking brand spend by delivering the metrics advertisers need

Branding is finally coming of age in digital – and it's all thanks to measurement.

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10-02-2022
Opinions
Anette Hallgren, Client Director

Spoiler Alert – mobile works and you can prove it

Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability. But what if mobile activity could be measured for awareness, consideration, preference and intent, like any other brand channel? <br> Spoiler: it can, our client director Anette Hallgren explains the difference mobile measurement can make to brands’ channel choices.

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28-10-2021
Opinions
Brand Metrics

What are the main benefits that regularly measuring brand lift provides to brands, to agencies and to publishers?

Brand lift studies give us the opportunity to measure the actual "lift", in other words, the value of branding campaigns.

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10-08-2021
Opinions
Tom Jenen, chief revenue officer

Brand Metric’s asks the experts! What are your views on brand lift measurement? Do you request it on campaigns you are responsible for? Do you often receive it?

...we will finally be able to compare brand uplift around formats and environments for each brand. And because it’s “always on” by nature, we will also have vastly improved benchmarks.

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Jellyfish’s Programmatic Director Kate Mezzanotte on Campaign Measurement Best Practice for Brands

"The most mature brands have definitely ramped up branding spend on digital channels. For two main reasons: first, Digital TV solutions have become more suitable and measurable versus analogue TV. Second, because of general advancements in measurement.”

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Webrepublic Head of Programmatic Damian Chandler on CPMs & Changing Minds with Brand Uplift

"In an ideal world, we would have brand uplift measures for all aspects of each and every campaign."

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23-03-2021
Opinions
Brand Metrics

GSK’s Jerry Daykin on What Regular Brand Uplift Measurement Means for Both Brands & Publishers

“For premium publishers, brand lift is a good way of producing objective proof of more impactful environments, and thereby justifying higher CPMs.”

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How Measuring Vaccine Success Holds the Key to More Successful Campaigns

Showing a weak creative to lots of people is just wasting money. Creating the best campaign in the world and showing it to a handful, will likewise have little effect on business objectives.

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Precis Digital Programmatic Lead Caroline Franzén on Opportunities and Challenges in Brand Lift Measurement

"We see a lot of benefits when it comes to brand lift studies. It gives us the possibility to measure the value of digital marketing that we can´t capture with attribution or other statistical modelling."

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GroupM Media Agency Wavemaker’s Approach to Brand Uplift and Campaign Measurement

“Brand Metrics’ key strength is its neutrality – and that is why I’ve been campaigning for publishers here to start using their tech.”

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How brand lift has been affected by the pandemic

This data provides unique insight on the impact of Covid-19 on the digital ad market.

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