How brand lift has been affected by the pandemic
Brand Metrics delivers brand lift metrics for 30+ major publishers worldwide, measuring hundreds of campaigns every month. Taken together, this data provides unique insight on the impact of Covid-19 on the digital ad market. As potential second lockdowns also loom in some markets, all the more reason we should understand fully the impact of the past six months.
How publishers are becoming strategic advisors
The more brand lift data a media owner collects, the better advice they are able to give. Now there is evidence...
Strong brand = more interaction = more sales
Building a strong brand means increasing the likelihood of people interacting, which, in turn, means increasing the likelihood of sales...
When to use targeting...and when not to
Sometimes targeting is the right decision when running digital campaigns. Sometimes it is not. To help decide, marketers have to look at...
What is an optimal frequency level?
Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...
