Insight

Here are interesting findings and insights from the Brand Metrics database

How the Ozone Project Uses Brand Metrics to Reinforce the Value of its Platform

What Brand Metrics does is to help us reinforce the value of our platform. In other words, how we are delivering real results for brands, not just ad tech metrics like CTR. It means being more specific and smarter in how we explain success. For example, driving impact from different points along the marketing funnel.

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How Ster used Brand Lift Measurement at Scale to Drive Revenue

If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that.

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How brand lift has been affected by the pandemic

This data provides unique insight on the impact of Covid-19 on the digital ad market.

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How publishers are becoming strategic advisors

The more brand lift data a media owner collects, the better advice they are able to give. Now there is evidence...

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Strong brand = more interaction = more sales

Building a strong brand means increasing the likelihood of people interacting, which, in turn, means increasing the likelihood of sales...

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When to use targeting...and when not to

Sometimes targeting is the right decision when running digital campaigns. Sometimes it is not. To help decide, marketers have to look at...

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What is an optimal frequency level?

Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...

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