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Connected TV: The measurement challenge
Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape
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Taylor Sturtevant: Brand Metrics' own Rising Star
Our Customer Success Director in the US, Taylor Sturtevant has landed a spot on the shortlist for the Ad Tech Rising Star category at ExchangeWire's #TheWires2023 awards.
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The five things I learnt from DMEXCO and Programmatic I/O: A CEO’s Reflection on This Year’s Events
DMEXCO and Programmatic I/O have always been known as hotbeds of innovation, the breeding grounds for industry trends - but this year's events were unlike any other.
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Brand Metrics partners with XITE to develop world-first CTV measurement solution
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.
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Why a spread of metrics is critical for measuring
Brand Metrics’ Anders Lithner on why a spread of metrics is critical for measuring campaign performance - and a warning about the limitations of research panels
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A New Era for Audio
Advertisers and agencies are now able to measure the impact of audio campaigns, and a new study reveals the full brand impact of radio, livestream and podcasts
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Brand lift metrics: The key to performance marketing in 2023
In marketing measurement, a 'little and often' approach is critical to long-term success. Just as putting a small amount of money away regularly builds up a nest egg, so measuring every campaign every time boosts marketing effectiveness, capitalises on campaign successes, reduces failures, and builds future value.
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Predicting a time of improvement through understanding
From a metrics and measurement perspective, 2023 will be the year of advertisers trying to understand and improve.
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Hope you will enjoy the new Brand Metrics Portal
We are happy to announce that we have released an updated version of the Brand Metrics Portal. Our Portal, the heart of the platform, has basically been looking the same since its birth, five years ago and now it was about time for us to give it an update.
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Going native: opening up brand measurement for sponsored content
When it comes to native advertising, using the wrong metrics, and measuring only infrequently, have been limiting factors for publishers. But now publishers are becoming critical partners for advertisers by adopting the right metrics for measuring native advertising and doing it frequently.
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Branded content: the next frontier in the world of digital metrics
While the marketing industry is always evolving, so much remains the same: media owners try to convince advertisers they’ll deliver return on investment; marketeers want proof of that ROI; and people, meanwhile, ignore most of the ads they’re exposed to. But overall, we also know that marketing does indeed work and affects how people think and behave.
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Brands and publishers know branded content works – they just need the proof
In a world in which there are too many ads, and most get largely ignored, brands are desperate for effective methods of engagement. And because publishers are experts in nurturing highly engaged audiences, branded content campaigns, run in premium environments, have become an increasingly important opportunity.
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A custom-built solution for measuring branded content
Brand Metrics is purpose-built for publishers to measure brand uplift across all digital advertising. The smart solution addresses cost, accuracy, comparability. Sumran goes into detail in his newest blog.
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Why proving campaign success is key to publisher success
While the concept around “If a tree falls in a forest and no one is around to hear it, does it make a sound?” is about perception and how much we know about the unobserved world, the idea has a parallel when it comes to campaign performance. It’s the idea that if a campaign is not measured, then did it really fail or succeed – or even exist at all – as there is no proof?
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Unlocking mobile's branding potential
Anette Hallgren, Client Director at Brand Metrics, says all that brands need to have confidence in mobile as a branding medium, is access to the right metrics.
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Branded Content: Measurement approaches in a digital world
Marketers know effective branded content in premium environments provides brands with a strong halo effect, but measurement options offered by publishers are often weak, with over reliance on flawed panel-based research.
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Can independent publishers beat walled gardens for campaign performance? Yes. But they need to prove it.
If publishers are to break directly into the consciousness of brands, they need to talk in the language that makes marketers’ hearts beat faster. Clicks, engagement and views - which the big platforms win on, anyway - are out.
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