“While display campaigns might reach 2m impressions for example, native could be just 100k or even as small as 20k. One of the great benefits of working with Brand Metrics from the start was that the solution also worked for these smaller reach, high impact campaigns."
"For premium, quality publishers, measuring branding effects is absolutely fundamental. There is a need to diversify beyond performance alone."
"What we effectively have now is a feedback loop on campaign outcomes, so we are better able to improve those outcomes for our customers.”
"if you only use metrics that treat every impression on the web as created equal, you don’t necessarily get the most out of quality contexts."
"If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that."