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How brand lift has been affected by the pandemic

Brand Metrics delivers brand lift metrics for 30+ major publishers worldwide, measuring hundreds of campaigns every month. Taken together, this data provides unique insight on the impact of Covid-19 on the digital ad market. As potential second lockdowns also loom in some markets, all the more reason we should understand fully the impact of the past six months.

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How publishers are becoming strategic advisors

The more brand lift data a media owner collects, the better advice they are able to give. Now there is evidence...

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Strong brand = more interaction = more sales

Building a strong brand means increasing the likelihood of people interacting, which, in turn, means increasing the likelihood of sales...

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When to use targeting...and when not to

Sometimes targeting is the right decision when running digital campaigns. Sometimes it is not. To help decide, marketers have to look at...

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What is an optimal frequency level?

Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...

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