Welcome to Brand Metrics

Brand lift data: Why every agency needs it

Introducing… Johanna Silfwerbrand Bendroth, Chief Product Officer

Introducing… Head of Research and Data Science, Gareth Lloyd

Esportal partners with Brand Metrics to become the first gaming platform to offer Brand Lift

Brand Metrics partners with Avid Collective for native content insights

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

Moving into CTV - markets, measurement and monetisation

Introducing… Head of Customer Success, Taylor Sturtevant

Introducing Joakim Antonsson: Chief Technology Officer and Mastermind behind the screens

Introducing Robby Kraai: Leading Brand Metrics into the Connected TV Space

Connected TV: The measurement challenge

Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape

Taylor Sturtevant: Brand Metrics' own Rising Star

Our Customer Success Director in the US, Taylor Sturtevant has landed a spot on the shortlist for the Ad Tech Rising Star category at ExchangeWire's #TheWires2023 awards.

The five things I learnt from DMEXCO and Programmatic I/O: A CEO’s Reflection on This Year’s Events

DMEXCO and Programmatic I/O have always been known as hotbeds of innovation, the breeding grounds for industry trends - but this year's events were unlike any other.

Brand Metrics partners with XITE to develop world-first CTV measurement solution

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution.

Why a spread of metrics is critical for measuring

Brand Metrics’ Anders Lithner on why a spread of metrics is critical for measuring campaign performance - and a warning about the limitations of research panels

A New Era for Audio

Advertisers and agencies are now able to measure the impact of audio campaigns, and a new study reveals the full brand impact of radio, livestream and podcasts