Welcome to Brand Metrics' Blog
This is the place where we share thoughts about the MarTech industry, product use cases and deeper insights from our rich database
How BurdaForward used Brand Lift Measurement at Scale to Drive Revenue
“While display campaigns might reach 2m impressions for example, native could be just 100k or even as small as 20k. One of the great benefits of working with Brand Metrics from the start was that the solution also worked for these smaller reach, high impact campaigns."
How Media24 used Brand Lift Measurement at Scale to Drive Revenue
"For premium, quality publishers, measuring branding effects is absolutely fundamental. There is a need to diversify beyond performance alone."
How Local Publisher JPI Media used Brand Lift Measurement at Scale to Drive Revenue
"What we effectively have now is a feedback loop on campaign outcomes, so we are better able to improve those outcomes for our customers.”
How the Ozone Project Uses Brand Metrics to Reinforce the Value of its Platform
"if you only use metrics that treat every impression on the web as created equal, you don’t necessarily get the most out of quality contexts."
How Ster used Brand Lift Measurement at Scale to Drive Revenue
"If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that."
How brand lift has been affected by the pandemic
This data provides unique insight on the impact of Covid-19 on the digital ad market.
How publishers are becoming strategic advisors
The more brand lift data a media owner collects, the better advice they are able to give. Now there is evidence...
Strong brand = more interaction = more sales
Building a strong brand means increasing the likelihood of people interacting, which, in turn, means increasing the likelihood of sales...
When to use targeting...and when not to
Sometimes targeting is the right decision when running digital campaigns. Sometimes it is not. To help decide, marketers have to look at...
What is an optimal frequency level?
Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...
