Brand Metrics’ 2024 in review

BrandLift

With 2025 now well underway, we wanted to reflect on some of Brand Metrics’ highlights over the last twelve months, a year of innovation and growth!

Here are ten highlights from 2024 that you may have missed: 

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1. Launching our Connected TV (CTV) measurement product. 

2024 was the year we launched a dedicated team to focus on our scaled measurement capabilities into the fast-growing CTV ecosystem. 

Robby Krai (ex Xite and SpotX) and Alysha Dino (ex Publica LLC and AOL) have made a big impression already, meeting with over 100 interested media owners and have many MVP initiatives in place.  

If you are running CTV campaigns, why not reach out to find out more about how we can help?