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Anders Lithner

The five things I learnt from DMEXCO and Programmatic I/O: A CEO’s Reflection on This Year’s Events

DMEXCO and Programmatic I/O have always been known as hotbeds of innovation, the breeding grounds for industry trends - but this year's events were unlike any other.

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Anders Lithner, CEO, Brand Metrics

Predicting a time of improvement through understanding

From a metrics and measurement perspective, 2023 will be the year of advertisers trying to understand and improve.

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