Articles in Brand lift
Popular topics
20-10-2020
Case Studies
How brand lift has been affected by the pandemic
This data provides unique insight on the impact of Covid-19 on the digital ad market.
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20-07-2020
Opinions
When to use targeting...and when not to
Sometimes targeting is the right decision when running digital campaigns. Sometimes it is not. To help decide, marketers have to look at...
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20-06-2020
Opinions
What is an optimal frequency level?
Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...
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