What Brand Metrics does is to help us reinforce the value of our platform. In other words, how we are delivering real results for brands, not just ad tech metrics like CTR. It means being more specific and smarter in how we explain success. For example, driving impact from different points along the marketing funnel.
If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that.