The Wires, hosted by ExchangeWire, celebrate the best of ad tech and martech across the media buying and selling process. Best Marketing Technology Solution recognises platforms genuinely changing how the industry works, not incremental tweaks. This win reflected the impact of bringing scalable, independent brand outcomes measurement to the market.
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Related Opinions
Simon brings over 15 years of experience in ad operations, paid social, and programmatic trading. Having led trading operations across multiple holding companies, he joined DPG Media in 2020, one of Europe’s …
For the second edition of our Better Outcomes interview series, we spoke with Marcin Nietrzebka, who leads the Market Research and Analysis team within the sales department at Ringier Axel Springer Polska (RASP).
Kicking off the series, we spoke with Robert Nieuwenhuys, Head of Insight, and Joshua Ford, Innovation Director for Digital Advertising at the Financial Times. Together, they offered a compelling look into how …
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Latest Product news
Brand Metrics is launching Blend Lift, a new measurement approach that brings full brand lift reporting to campaigns too small for traditional methods. The problem Not every campaign reaches the response volumes …
Brand Metrics is introducing Cost Per Uplifted User (CPUU), a new metric that translates brand lift results into a measure of media efficiency. The problem Brand lift proves that a campaign moved …
Brand Metrics is extending brand lift measurement to digital audio, including streaming audio and podcast inventory. The problem Audio remains one of the least measured channels in a media plan. Without a …
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