Context is one of advertising's oldest assumptions: get an ad in front of the right audience, in the right environment, and it works harder. mindbodygreen, a lifestyle publisher covering health, food, beauty and relationships, …

With Google phasing out third-party cookies in Chrome, DPG Media wanted brand measurement it could rely on regardless of the cookie landscape,

Attention metrics have become one of the industry's hottest topics, but most of the debate stops at performance advertising, where clicks and conversions are easy to measure.

How many times is enough? Media24 set out to understand how ad frequency shapes brand lift: where the impact builds, where it plateaus, and where extra impressions stop earning their keep.

If your data could talk, what stories would it tell? Would its narrative be compelling? What would you do to ensure your data's best stories weren't lost among all the numbers? These are the …

Brand Metrics is introducing log-level data, giving customers access to individual response and exposure records behind every brand lift result. The problem Standard brand lift reporting delivers aggregated scores, awareness, consideration, preference and action …

There's a narrative that advertising has stopped working. It's told so often these days that it's becoming an industry truth. Advertising used to be effective because it was creative. Now it's not creative or …