Articles in Effectiveness
Popular topics
01-03-2021
Opinions
GroupM Media Agency Wavemaker’s Approach to Brand Uplift and Campaign Measurement
“Brand Metrics’ key strength is its neutrality – and that is why I’ve been campaigning for publishers here to start using their tech.”
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04-01-2021
Opinions
How Ster used Brand Lift Measurement at Scale to Drive Revenue
"If we are truly to compete with [Google and Facebook}, we need to prove similar value – and Brand Metrics is the perfect tool to do that."
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20-10-2020
Case Studies
How brand lift has been affected by the pandemic
This data provides unique insight on the impact of Covid-19 on the digital ad market.
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20-09-2020
Opinions
How publishers are becoming strategic advisors
The more brand lift data a media owner collects, the better advice they are able to give. Now there is evidence...
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20-08-2020
Opinions
Strong brand = more interaction = more sales
Building a strong brand means increasing the likelihood of people interacting, which, in turn, means increasing the likelihood of sales...
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20-06-2020
Opinions
What is an optimal frequency level?
Optimal frequency is typically higher than what is reflected in the average digital campaign plan. It also varies depending on...
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