FOR MEDIA OWNERS
Win more business by proving your effectiveness.
Independent, in-the-wild proof of the outcomes your inventory delivers, giving you the credibility to turn every campaign into new revenue.
THE PROBLEM
Proving value shouldn't be a luxury.
Historically, brand outcomes measurement has been expensive, complex and out of reach for all but the largest campaigns. So, most publishers couldn't offer it consistently, leaving real revenue on the table. That changes with Brand Metrics.
HOW WE ARE DIFFERENT
We measure 'in the wild'. No sample bias, no lab settings, no claimed campaign exposure
An example, from your readers' point of view:
How do you feel about Croatia as a holiday destination?
A real example, from your readers' point of view
HOW IT WORKS
From campaign exposure to a validated brand lift score, in four steps.
How much has the user been exposed? Frequency and time-in-view.
Track
Exposure
Identify exposed users returning to the same publisher environment.
Exposed
Users
Retarget users with a single survey question regarding the advertised brand.
Retarget
Survey
Combine exposure and brand relationship data to calculate the effect.
Calculated
Brand Lift
HOW IT WORKS
Understand what your campaigns actually change
Advertisers deserve to know how their campaign has worked, but if it is not measured, how can anyone be sure? Relying on blunt performance metrics is not the answer. Consistent brand lift measurement provides a simple, scalable way to measure the effect of every campaign on brand perceptions.
THE BUSINESS MODEL
One fee.
Unlimited
campaigns.
Brand Metrics operates as a SaaS platform with a single monthly subscription. No cost per measurement, no minimum campaign sizes, no awkward conversations about whether a campaign is big enough to measure. Just consistent, cost-effective, independent proof of effectiveness across your entire inventory.
Whether you are a global publisher, a specialist media owner or an ad network looking to differentiate your offering, our model is built to work at your scale.
INDUSTRY BENCHMARK
Every campaign is benchmarked against one of the world's largest brand outcomes databases.
INDUSTRY BENCHMARK
Built from more than 60,000 campaigns across 35 countries and over 13 million survey responses, the database provides the context needed to understand performance beyond a single result.
Campaigns measured across
our network
60K+
Countries and markets
represented
35+
Survey responses
collected globally
13M+
CLIENT TESTIMONIALS
Trusted by the world's leading media owners.
"Brand Metrics has been a valued partner of the Financial Times for almost 10 years now, providing our advertisers with robust and actionable insights into campaign effectiveness. Their team is knowledgeable, responsive, and a genuine pleasure to work with, making them an important partner in helping us demonstrate the value of FT advertising."
Enzo Diliberto
Global Insight Director
Financial Times
"With our full-screen, immersive ad format, WeTransfer isn't your traditional publisher, so being able to independently demonstrate the brand impact we drive for advertisers is incredibly valuable. Brand Metrics has helped us move the conversation beyond clicks and into the outcomes that matter most to brands."
Amanda Leone
Head of Ad Operations
WeTransfer
"With Brand Metrics’ new interactive brand lift survey product, DPG Media now gives advertisers and agencies clear insight into the impact of Connected TV, making CTV more accountable than ever."
Stefan Havik
Chief Digital Officer
DPG Media
"Our integration with Brand Metrics has put us in a powerful position to prove the impact of brand investment and has become a critical driver of revenue growth across EMEA. The Brand Metrics solution has strengthened our ability to win new business, retain and grow existing accounts, and deepen strategic client relationships by connecting brand outcomes directly to commercial value."
Phil Robinson
Head of Data Science & Insights, EMEA
Bloomberg Media
"Brand Metrics has been incredibly valuable for us. It's flexible, easy to use, and offers scalable measurement for programs where achieving scale was previously very difficult."
Jim Gardner
Executive Director of Intelligence
Wall Street Journal
STOP LEAVING REVENUE ON THE TABLE
See what Brand Metrics can do for your business.
Talk to us about how our platform works, what your advertisers will see and how quickly you can get started.
The world's leading brand outcomes platform
PRODUCT
ABOUT US
REGISTERED OFFICES
Sweden
Brand Metrics
Sweden AB
Kyrkogatan 15
411 15 Göteborg
Sweden
United States
Brand Metrics Inc.
228 East 45th Street, Suite 9E, New York, NY 10017
United States
United Kingdom
Brand Metrics UK Ltd.
1 Chapel Street
Warwick, CV34 4HL.
United Kingdom
Netherlands
Brand Metrics B.V.
Haarlemmerweg 331A
1051LH Amsterdam
Netherlands
© 2026 Brand Metrics Sweden AB. All rights reserved - VAT no. SE559139433201
