Brand Metrics is introducing log-level data, giving customers access to individual response and exposure records behind every brand lift result.

The problem

Standard brand lift reporting delivers aggregated scores, awareness, consideration, preference and action intent, summarized at the campaign level. That answers "did it work," but it doesn't let advertisers or publishers dig into their own custom cuts, or combine brand lift with the other data they already hold on a campaign.

The idea

Log-level data changes that. Customers can now access campaign data at the individual response and exposure level, rather than only the aggregated scores shown in the dashboard, with every record ready to join against a customer's own ad server, DSP or data warehouse.

How it works

Each exposure and survey response is made available as a row-level export, so customers can match brand lift results against their own audience segments, placements or delivery data, rather than relying only on Brand Metrics' standard dashboard breakdowns.

The benefit

In practice, this opens up custom audience and placement analysis, feeds brand outcomes directly into internal reporting or planning models, and lets customers validate delivery against exposure themselves. The underlying data belongs to the customer, not just the summary, giving full transparency into how a result was reached.

Next step

Log-level data is available now. Speak to your Brand Metrics representative to get access set up for your account.

/Product Team
Brand Metrics