OUR HERITAGE

Brand Metrics started in Gothenburg, Sweden in 2018.

It started with a simple idea: advertising should be measurable in a way that reflects the real world. Brand Metrics grew out of work at Inizio, a Swedish research company, which spent years helping leading Nordic publishers prove the value of their advertising environments. The challenge was always the same: demonstrating effectiveness at scale, consistently and affordably.

Incorporated in 2018 to solve exactly that, Brand Metrics became an automated, technology-driven brand outcomes platform designed to do what had never been done before. We have grown from a small Swedish base into a global technology company working with publishers and media owners across the world.

OUR SHARED VALUES

Our people are united by a shared set of values that shape how we work together and how we show up for our customers.

Values are easy to list and harder to live. Ours guide how we work every day, from the questions we ask to the standards we hold ourselves to, so our customers always know what to expect from us.

Transparent

OUR LANGUAGE

We communicate clearly and openly, with no jargon and no black boxes, so our thinking is always easy to follow.

Curious

OUR MINDSET

We keep asking questions and digging deeper, because better understanding is what drives better outcomes.

Dependable

OUR DATA

People can count on us for consistent, high-quality results that stand up to scrutiny every time.

Innovative

OUR AMBITION

We push boundaries and develop new technology to keep advancing what brand outcomes can do.

Proactive

OUR FORESIGHT

We anticipate where brands are heading and act early, rather than waiting for the market to shift.

LEADERSHIP TEAM

Meet the people behind the platform

Anders Lithner

CEO

[email protected]


Anette Hallgren

COO

[email protected]

Mikael Larsson

CSO

[email protected]

Elwin Gastelaars

CRO

[email protected]
 

Sean Adams

CMO

[email protected]

Johanna Silfwerbrand Bendroth

CPO

[email protected]
 

Joakim Antonsson

CTO

[email protected]
 

JOIN US

Help shape the future of brand outcomes

We are a growing team working on a genuinely new problem in an industry that is changing fast. If you think you could contribute something, we would love to hear from you. Drop us a line!