Brand Metrics is launching Blend Lift, a new measurement approach that brings full brand lift reporting to campaigns too small for traditional methods. The problem Not every campaign reaches the response volumes brand lift …

Brand Metrics is introducing Cost Per Uplifted User (CPUU), a new metric that translates brand lift results into a measure of media efficiency. The problem Brand lift proves that a campaign moved the needle, …

Brand Metrics is extending brand lift measurement to digital audio, including streaming audio and podcast inventory. The problem Audio remains one of the least measured channels in a media plan. Without a screen to …

Brand Metrics is extending brand lift measurement to in-stream and out-stream video, using the same methodology already used for display. The problem Video budgets have historically been judged on delivery, whether an ad was …

Brand Metrics is introducing log-level data, giving customers access to individual response and exposure records behind every brand lift result. The problem Standard brand lift reporting delivers aggregated scores, awareness, consideration, preference and action …