Simon brings over 15 years of experience in ad operations, paid social, and programmatic trading. Having led trading operations across multiple holding companies, he joined DPG Media in 2020, one of Europe’s largest publishing …

For the second edition of our Better Outcomes interview series, we spoke with Marcin Nietrzebka, who leads the Market Research and Analysis team within the sales department at Ringier Axel Springer Polska (RASP).

Kicking off the series, we spoke with Robert Nieuwenhuys, Head of Insight, and Joshua Ford, Innovation Director for Digital Advertising at the Financial Times. Together, they offered a compelling look into how the FT …

If your data could talk, what stories would it tell? Would its narrative be compelling? What would you do to ensure your data's best stories weren't lost among all the numbers? These are the …

Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data. As marketers, we're constantly trying to navigate a reliable course through an …

One key metric that's gaining prominence is brand lift. It helps brands understand the impact of their retail media campaigns on awareness, consideration, preference and purchase intent. But what exactly is brand lift, and …

The growth of CTV ad revenue is forecast to reach $38.3 billion in 2024, a 20.1% increase year-on-year, so it came as no surprise to see many sessions at Cannes Lions 2024 focusing on …

In the evolving digital marketing landscape, native advertising has become a critical tool for engaging consumers more deeply than traditional ads. In this piece, Anders Lithner, CEO of Brand Metrics, shares insights on the …

Connected TV (CTV) advertising, characterized by its expansive reach and potential for engagement on larger screens, presents a set of unique challenges and opportunities for advertisers. The immersive and cinematic experience offered by CTV …

Brand Metrics is launching Blend Lift, a new measurement approach that brings full brand lift reporting to campaigns too small for traditional methods. How is the market for Brand Metrics, and what are you …