Brand Metrics
Assets & Guides

LIGHT 1.0

WE ARE BRAND METRICS

These guidelines are a living resource, designed to grow alongside the Brand Metrics identity.

As new assets, templates and applications are developed and approved, they will be added here to keep our visual communication consistent.*

For questions about the brand or its use, please contact Marketing Manager:

Amanda Mattsson [email protected]

HEADLINE

Logotype

The Brand Metrics logotype is available in three formats: the standalone symbol, a stacked version and a horizontal version.

The black and white versions are the primary choices and should be used wherever possible. The purple version offers an alternative when a stronger brand presence is desired.

Always maintain the proportions and clear space shown below. Choose the version that best suits the available space and background, ensuring good contrast and legibility.

DOWNLOADS

Logotype & symbols

Download the Brand Metrics logos and symbols in all approved versions and formats, ready for use across digital and print applications.

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COLORS

Color family

Our color palette combines a distinctive purple identity with warm neutrals and complementary accent colors.

Together, these colors create a flexible visual system that feels modern, clear and recognisable across all Brand Metrics communications.

DOWNLOADS

Color Swatches

Download the Brand Metrics palette with all approved color values for digital and print use.  

- Note that the CMYK still needs to be tested in print before final calibration and adjustments.

COLORS

Brand colors

Purple is at the heart of the Brand Metrics identity, supported by a balanced palette of warm neutrals and accent colors.

Use these colors as the foundation for all brand communications. Neutral tones provide clarity and space, while purple and accent colors add emphasis, contrast and personality.

Lavender

CMYK: 16, 20, 0, 5
RGB: 203, 193, 241
HEX: #CBC1F1

Pure White

CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF

Light Neutral

CMYK: 0, 2, 3, 7
RGB: 237, 233, 229
HEX: #EDE9E5

Soft Ivory

CMYK: 0, 1, 2, 4
RGB: 244, 242, 239
HEX: #F4F2EF

Accent Purple

HEX: #9678FC

Dark Grey

CMYK: 0, 0, 6, 86
RGB: 36, 36, 34
HEX: #242422

Warm Grey

CMYK: 0, 2, 4, 12
RGB: 224, 219, 214
HEX: #E0DBD6

Soft Orange

CMYK: 0, 26, 41, 5
RGB: 242, 179, 143
HEX: #F2B38F

Deep Interactive Purple

CMYK: 51, 64, 0, 3
RGB: 122, 90, 248
HEX: #7A5AF8

Soft Black

CMYK: 0, 0, 0, 90
RGB: 26, 26, 26
HEX: #1A1A1A

Light Graph Grey

CMYK: 0, 2, 5, 19
RGB: 207, 202, 197
HEX: #CFCAC5

Signal Orange

CMYK: 0, 46, 72, 12
RGB: 225, 122, 63
HEX: #E17A3F

Core Brand Purple

CMYK: 60, 73, 0, 10
RGB: 91, 63, 230
HEX: #5B3FE6

True Black

CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #000000

Graph Grey

CMYK: 0, 4, 8, 45
RGB: 140, 135, 129
HEX: #8C8781

COLORS

Dashboard/UI colors

Our extended UI palette is designed to make complex data easier to understand.

These colors support charts, dashboards and data visualisations, helping distinguish between different metrics and categories. Use them consistently and purposefully, with clarity and readability as the priority.

Green Light

RGB: - 
HEX: #DFF5EE

Blue Light

RGB: - 
HEX: #E5EEFF

Red Light

RGB: - 
HEX: #FAE4E4

Teal Light

RGB: -
HEX: #E3F2F4

Green

RGB: -
HEX: #4EBF9F

Blue

RGB: -
HEX: #5B8CEF

Red

RGB: -
HEX: #D96B6B

Teal

RGB: -
HEX: #7FB8C6

TYPOGRAPHY

Typography & fonts

Typography is a key part of the Brand Metrics identity. Our typographic system is built around clarity, simplicity and consistency.

We use Suisse Int’l as our primary typeface, with Helvetica as a fallback when Suisse Int’l is unavailable. A clear hierarchy, balanced spacing and considered use of typography help make complex information easy to understand.

DOWNLOADS

Fonts

Download the Brand Metrics typefaces for use in presentations, documents and other brand communications. Please ensure fonts are installed and used in accordance with their licensing terms.

FONT

Suisse I’ntl

Suisse Int’l is our primary typeface and should be used across all Brand Metrics communications, including digital, print and presentations.

Use Regular for headlines and body text, with Semibold for emphasis when needed.

Suisse Int’l Mono is used selectively for labels, eybrows, captions and technical details.

Keep typography clean, consistent and easy to read.

PIMARY TYPEFACE / REGULAR

ÅÄABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ åäabcdefghijklmnopqrstuvxyzåäö 123456789 !@#€%^&*(

PIMARY TYPEFACE / MONO

ÅÄABCDEFGHIJKLMN OPQRSTUVXYZÅÄÖ åäabcdefghijklmnopqrstuvxyzåäö 123456789 !@#€%^&*(

FONT

Helvetica

Helvetica is our fallback typeface and should only be used when Suisse Int’l is unavailable, such as in certain office applications or shared documents.

Its neutral character and similar proportions help maintain a consistent visual expression across different platforms.

Always prioritise Suisse Int’l when possible.

PIMARY TYPEFACE / REGULAR

ÅÄABCDEFGHIJKLMN OPQRSTUVXYZÅÄÖ åäabcdefghijklmnopqrstuvxyzåäö 123456789 !@#€%^&*(

HEADLINE

Image tonality

Behind every great technology are the people who make it possible. Our imagery puts people first, reflecting the human side of Brand Metrics and the individuals behind our expertise, ideas and innovation. Natural moments, movement and depth create a warmth to the brand and makes us stand out.

DOWNLOADS

Image library

Access the image library via Dropbox below. All images are free to use in marketing for Brand Metrics. Copyright remains.

IMAGE TONALITY

People

Our photography should feel human, authentic and approachable. Focus on real people in natural situations, capturing genuine interactions and everyday moments rather than staged or overly polished scenes.

Use natural light, thoughtful compositions and subtle depth of field to create warmth and personality while maintaining a professional feel.

Concept imagery / Visual references

Brand Metrics Photography / People

IMAGE TONALITY

Look & Feel

Our visual style is defined by movement, depth and selective focus. Natural blur, foreground elements and layered compositions create a sense of energy and presence.

This approach can be applied across different environments, from workplaces and urban settings to close-up details. Keep the overall expression natural and considered, allowing the photography to feel dynamic without becoming distracting.

Concept imagery / Visual references

Brand Metrics Photography / Look & Feel

PRESENTATION

Powerpoint

Our PowerPoint template brings the Brand Metrics visual identity into everyday presentations. The template is a living resource that will continue to evolve. If you have suggestions for new layouts, improvements or additional features, please contact Amanda at [email protected].

Two versions of the PowerPoint template are available:

• Original fonts: Uses Brand Metrics’ official typeface, Suisse Int’l. The required fonts must be installed on your computer before opening the presentation to ensure correct formatting.
  
  
• Alternative fonts: Uses substitute fonts for users who do not have Suisse Int’l installed.
  
  

For the most consistent brand expression, we recommend using the original version whenever possible.

DOWNLOADS

Powerpoint template

Download the official Brand Metrics PowerPoint template, featuring ready-to-use layouts, editable graphics and branded design elements.

Use it as the starting point for all internal and external presentations.

PRINT

Print layout

The Brand Metrics visual identity extends naturally into print, from reports and presentations to other branded materials.

DOWNLOADS

Templates

Print-ready templates and supporting assets will be made available here as they are developed.

CONCEPT

Rebranding concept

The original brand concept explores the thinking behind our visual direction, from typography and color to imagery and overall expression.

It provides a deeper understanding of the creative decisions that shape the Brand Metrics identity.

DOWNLOADS

Presentation

Explore the original creative concept behind the Brand Metrics visual identity, including the ideas, inspiration and design principles that shaped its development.