Better Outcomes with The Financial Times

Better Outcomes is a new Brand Metrics series where we talk to customers about outcomes data — what it means today, how it’s used, and where it’s headed. First up: The Financial Times’ Robert Nieuwenhuys and Joshua Ford on how FT is leading the way in outcomes measurement.

Condé Nast grows digital audience partners with Brand Metrics

Introducing… Alysha Dino, Vice President of Global CTV Revenue

Hearst UK commits to brand measurement with strategic partnership

Brand lift data: Why every agency needs it

Brand Metrics’ 2024 in review

Introducing… Johanna Silfwerbrand Bendroth, Chief Product Officer

Introducing… Head of Research and Data Science, Gareth Lloyd

Esportal partners with Brand Metrics to become the first gaming platform to offer Brand Lift

Brand Metrics partners with Avid Collective for native content insights

How Measuring Brand Lift Can Help CTV Avoid the Pitfalls of Digital

Moving into CTV - markets, measurement and monetisation

Introducing… Head of Customer Success, Taylor Sturtevant

Introducing Joakim Antonsson: Chief Technology Officer and Mastermind behind the screens

Introducing Robby Kraai: Leading Brand Metrics into the Connected TV Space

Connected TV: The measurement challenge

Explore challenges & opportunities of Connected TV (CTV) - Robby Kraai, Head of CTV at Brand Metrics, shares insights in our latest blog. Learn how advertisers measure brand lift in the CTV landscape

Taylor Sturtevant: Brand Metrics' own Rising Star

Our Customer Success Director in the US, Taylor Sturtevant has landed a spot on the shortlist for the Ad Tech Rising Star category at ExchangeWire's #TheWires2023 awards.

A New Era for Audio

Advertisers and agencies are now able to measure the impact of audio campaigns, and a new study reveals the full brand impact of radio, livestream and podcasts