Brand Metrics is launching Blend Lift, a new measurement approach that brings full brand lift reporting to campaigns too small for traditional methods.
The problem
Not every campaign reaches the response volumes brand lift measurement has traditionally needed. Premium placements, niche audiences, short flights and hard-to-reach B2B targets all make responses harder to gather, and until now that has often meant no report at all, and a gap in the story advertisers can tell their clients.
The idea
Blend Lift produces a validated brand lift result for campaigns that close with fewer responses than usual. Whereas our gold standard measurement needs 300 completed surveys, Blend Lift can deliver a full result from as few as 30, using the same metrics and the same report advertisers already know.
How it works
Blend Lift produces a validated brand lift result for campaigns that close with fewer responses than usual. Whereas our gold standard measurement needs 300 completed surveys, Blend Lift can deliver a full result from as few as 30, using the same metrics and the same report advertisers already know.
The benefit
The result is a full report where there would otherwise have been nothing, with a clear note wherever modelling has been used. Validated against thousands of held-out campaigns, results are best read as a range rather than an exact figure, precise enough to confirm a campaign worked and roughly by how much, without claiming precision to the decimal point.
Next step
Blend Lift is available now for standard display, native and CTV campaigns. Existing customers can speak to their account representative to get it switched on.
/Product Team
Brand Metrics
