Context is one of advertising's oldest assumptions: get an ad in front of the right audience, in the right environment, and it works harder. mindbodygreen, a lifestyle publisher covering health, food, beauty and relationships, …

With Google phasing out third-party cookies in Chrome, DPG Media wanted brand measurement it could rely on regardless of the cookie landscape,

Native and sponsored content campaigns can be one of advertising's most powerful tools, blending a brand's message seamlessly into a trusted publisher environment. But that seamlessness makes an obvious question hard to answer: did it work?

Attention metrics have become one of the industry's hottest topics, but most of the debate stops at performance advertising, where clicks and conversions are easy to measure.

Digital audio has long been one of the hardest channels to prove brand impact for. FD Mediagroep wanted to show advertisers the real outcomes its audio inventory delivers, not just downloads and listens.

South Africa saw smartphone ownership and mobile usage grow rapidly, yet advertising budgets stayed weighted toward desktop, despite mobile already accounting for the majority of page views on 24.com's sites.

How many times is enough? Media24 set out to understand how ad frequency shapes brand lift: where the impact builds, where it plateaus, and where extra impressions stop earning their keep.

Simon brings over 15 years of experience in ad operations, paid social, and programmatic trading. Having led trading operations across multiple holding companies, he joined DPG Media in 2020, one of Europe’s largest publishing …

For the second edition of our Better Outcomes interview series, we spoke with Marcin Nietrzebka, who leads the Market Research and Analysis team within the sales department at Ringier Axel Springer Polska (RASP).

Kicking off the series, we spoke with Robert Nieuwenhuys, Head of Insight, and Joshua Ford, Innovation Director for Digital Advertising at the Financial Times. Together, they offered a compelling look into how the FT …