FOR ADVERTISERS AND AGENCIES
Plan smarter. Know what your advertising achieves.
For the first time, brand outcomes intelligence is available on any campaign: without complex integrations, without waiting for results and without the limitations of traditional measurement.
THE PROBLEM
Brand outcomes data has always been out of reach for advertisers and agencies.
Measuring brand lift traditionally relies on panels or requires publisher-side integration, making it slow, expensive and unavailable across most of the campaigns agencies actually run. So, planning has defaulted to last year's results, gut feel and proxies. Brand Metrics has built a different way in.
HOW PREDICTION WORKS
Outcomes intelligence, without the integration complexity.
Brand Metrics prediction uses the world's largest consistent brand outcomes database, built from over 60,000 real campaigns and 13 million survey responses, to predict the likely impact of any campaign on awareness, consideration, preference and action intent.
0k+
0M+
0+
Creative assets
Brand Outcomes
Prediction
No publisher integration required. No survey. No minimum campaign size. Just a prediction built on the most robust brand outcomes dataset in the world.
Predicted Awareness
53.6%
Predicted Consideration
31.2%
Predicted Preference
19.7%
Predicted action intent
9.8%
WHAT YOU CAN DO WITH IT
Before, during and after every campaign.
INTELLIGENCE THAT COMPOUNDS
Over time, patterns emerge. Which environments move consideration in your category. Where action intent is highest. That intelligence compounds with every campaign.
BEFORE
Compare media options and pressure test your plan against predicted outcomes. Build upfront accountability into your decisions before a budget is committed.
DURING
Compare live campaign delivery against predicted outcomes and see whether performance is tracking above, below or in line with expectations.
Predicted
Actual
AFTER
Understand what your campaign achieved across all four metrics. Feed that intelligence back into future planning and build a picture of what consistently works for your brand.
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+2.9 pp
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PREDICT ANYWHERE
Safe, simple and built for agency workflows.
Predictions work across the digital ecosystem, including walled gardens where traditional brand lift measurement struggles to reach. Agencies only need campaign delivery data and creative assets to generate outcome signals, with no personal information, no sensitive commercial data and no impact on existing data-sharing commitments. This makes outcomes intelligence easier to deploy, easier to scale and available across more campaigns.
Works across the digital ecosystem, including platforms where traditional brand lift measurement cannot operate.
Predict anywhere
No personal data, no audience-level tracking and no sensitive commercial information required.
Privacy
by design
Fits naturally into existing workflows, reporting structures and data-sharing commitments.
Agency
friendly
Deliver outcome signals across more campaigns, markets and channels with minimal operational overhead.
Built to
scale
BEYOND THE CAMPAIGN
Understand what changes today. Optimise for it tomorrow.
Brand outcomes are becoming more than a reporting metric. As awareness, consideration, preference and intent become part of the media buying process, understanding those signals today means being ready for what's next. Whether you work with an agency or manage media investment in-house, we'd love to discuss how outcomes data can support your long-term strategy.
SEE BRAND METRICS IN ACTION
Stop flying blind. Start planning with confidence.
Talk to us about how our platform works, what your predictions will look like, and how quickly you can get started.
The world's leading brand outcomes platform
PRODUCT
ABOUT US
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Netherlands
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