Articles


Article 54 - Brands, Genes and Neuroscience - November, 2008

Article 53 - Brands and The Crisis - October, 2008

Article 52 - Marketing Under Attack by the WHO - Newsletter August 2008

Article 51 - Marketing under Threat from the WHO - July 2008

Article 50 - Insights from the BrandMetrics Database - Newsletter, March 2008

Article 49 - Who regulates the regulators? Newsletter January 2008

Article 48 - Joint Submission to IVSC - Sinclair & Keller. October 2007

Article 47 - The Future of Marketing - Update; October, 2007

Article 46 - The Trouble with Standards - Newsletter July, 2007

Article 45 - The Relief from Royalty Enigma - Newsletter May 2007

Article 44 - How Businesses Will be Valued - News update - March 2007

Article 43 - Observations of Hong Kong - Marketingweb. Jnauray 2007

Article 42 - News update - January 2007

Article 41 - Marketing is not a profession - Update 0906

Article 40 - Dream on, take a bet! New update -July, 2006

Article 39 - The old Marxist cliche doesn't work anymore! Marketingweb, August, 2006

Article 38 - Did Barclay's get it wrong? News update - May, 2006

Article 37 - How Fair is Fair Value - Business Day 26th April 2006

Article 36 - The New Branding Capitalists

Article 35 - The Marketing Metrics Mystery - Januray, 2006 Update

Article 34 - Dreaming of Intangibles - December update

Article 33 - Marketers might miss the boat - Update October 2005

Article 32 - Marketing and Accounting Converge - A BrandMetrics White Paper

Article 31 - Marketers are Measuring the Wrong Metrics

Article 30 - The Vodacom Conroversy - August update, 2005

Article 29 - News Update - June 2005

Article 28 - New Accounting Standards - Implications for Marketers - FM 2005

Article 27 - From The BrandMetrics Database - 2005

Article 26 - The Impact on Brands of IRFS 3 -Accounting SA 2004

Article 25 - Valuing a Nation - Brand South Africa

Article 24 - CAPM for Brands - A Beta Idea

Article 23 - Someone must benefit from Capital Gains Tax

Article 22 - Valuing a Nation - Brand SA

Article 21 - Fourth Most Valuable Brand in the World - 2003

Article 20 - Good Things Flow from Bad Tax - 2003

Article 19 - Don't let the Receiver take what isn't his!

Article 18 - How to value a country

Article 17 - Getting at Interbrand - BD 2001

Article 16 - An award winning paper - IMM Journal 2001

Article 15 - The Resource set that drives profit - Future Mag 2001

Article 14 - A Beta Idea BD 2001

Article 13 - Brands hit the courts - BD 2001

Article 12 - The Invisible Hand - Revisted in Marketing Garb

Article 11 - Boo to Relief from Royalty (BD)

Article 10 - Looking back at the Future of Marketing (The Future Mag)

Article 9 - Measuring marketing - the value method (Accountancy SA)

Article 8 - Coffee and cake in the hallowed halls of academe (unpublished)

Article 7 - What does Comparative Advertising do for Brand Equity? BD October 2000

Article 6 - What New Economy? - BD April 2000

Article 5 - Accountants are paying attention to brands - BD November 2000

Article 4 - What the Communists did wrong - BD March 2000

Article 3 - Brands & Branding - article 2000

Article 2 - What are the accountants up to now? BD Feb 2001

Article 1 - Nice feelings about brands - BD Feb 2001