Articles


Article 52 - Marketing under Threat from the WHO - July 2008

Article 51 - Insights from the BrandMetrics Database - Newsletter, March 2008

Article 50 - Who regulates the regulators? Newsletter January 2008

Article 49 - Joint Submission to IVSC - Sinclair & Keller. October 2007

Article 48 - The Future of Marketing - Update; October, 2007

Article 47 - The Trouble with Standards - Newsletter July, 2007

Article 46 - The Relief from Royalty Enigma - Newsletter May 2007

Article 45 - How Businesses Will be Valued - News update - March 2007

Article 44 - Observations of Hong Kong - Marketingweb. Jnauray 2007

Article 43 - News update - January 2007

Article 42 - Marketing is not a profession - Update 0906

Article 41 - Dream on, take a bet! New update -July, 2006

Article 40 - The old Marxist cliche doesn't work anymore! Marketingweb, August, 2006

Article 39 - Did Barclay's get it wrong? News update - May, 2006

Article 38 - How Fair is Fair Value - Business Day 26th April 2006

Article 37 - The New Branding Capitalists

Article 36 - The Marketing Metrics Mystery - Januray, 2006 Update

Article 35 - Dreaming of Intangibles - December update

Article 34 - Marketers might miss the boat - Update October 2005

Article 33 - Marketing and Accounting Converge - A BrandMetrics White Paper

Article 32 - Marketers are Measuring the Wrong Metrics

Article 31 - The Vodacom Conroversy - August update, 2005

Article 30 - News Update - June 2005

Article 29 - New Accounting Standards - Implications for Marketers - FM 2005

Article 28 - From The BrandMetrics Database - 2005

Article 27 - The Impact on Brands of IRFS 3 -Accounting SA 2004

Article 26 - Valuing a Nation - Brand South Africa

Article 25 - CAPM for Brands - A Beta Idea

Article 24 - Someone must benefit from Capital Gains Tax

Article 23 - Valuing a Nation - Brand SA

Article 22 - Fourth Most Valuable Brand in the World - 2003

Article 21 - Good Things Flow from Bad Tax - 2003

Article 20 - Don't let the Receiver take what isn't his!

Article 19 - How to value a country

Article 18 - Getting at Interbrand - BD 2001

Article 17 - An award winning paper - IMM Journal 2001

Article 16 - The Resource set that drives profit - Future Mag 2001

Article 15 - A Beta Idea BD 2001

Article 14 - Brands hit the courts - BD 2001

Article 13 - The Invisible Hand - Revisted in Marketing Garb

Article 12 - Boo to Relief from Royalty (BD)

Article 11 - Looking back at the Future of Marketing (The Future Mag)

Article 10 - Measuring marketing - the value method (Accountancy SA)

Article 9 - Coffee and cake in the hallowed halls of academe (unpublished)

Article 8 - What does Comparative Advertising do for Brand Equity? BD October 2000

Article 7 - What New Economy? - BD April 2000

Article 6 - Accountants are paying attention to brands - BD November 2000

Article 5 - What the Communists did wrong - BD March 2000

Article 4 - Brands & Branding - article 2000

Article 3 - What are the accountants up to now? BD Feb 2001

Article 2 - Nice feelings about brands - BD Feb 2001

Article 1 - Marketing warfare: the boardroom battle